MYR

Why did MYR fall 25.0% on 23 Sep 2025?

Myer · Consumer Discretionary Distribution & Retail

−25.00%10.3× normal volumeEarnings MissHistorical estimate

What moved it

Myer's shares plunged 25% following disappointing Full Year 2025 earnings, including flat sales and a significant impairment on its fashion brands acquisition.

The price move on 2025-09-23 coincides with Myer's Full Year 2025 earnings release, which reported flat sales and a $285 million impairment. Headlines directly attribute the 25-26% plunge to these shocking earnings results, indicating a clear earnings miss. The 'earnings_miss' category is appropriate because the results were significantly below expectations, triggering the sell-off.

Written by a language model from the evidence below, and it can be wrong. Tell us and we will fix or remove it. General information only, not financial product advice.

The evidence

In the news

  • Plunge in ASX share unwarranted

    Morningstar Australia · 24 Sept 2025

  • ChartWatch ASX Scans: LYC, CHN, NST, PDN lead mining melt-up, as STO, MYR and NWL slides continue

    Market Index · 24 Sept 2025

  • Myer shares crashed 25% on Tuesday's shocking earnings results. Time to buy?

    The Motley Fool Australia · 24 Sept 2025

  • Myer Holdings Ltd (ASX:MYR) Full Year 2025 Earnings Call Highlights: Navigating Challenges with ...

    Yahoo Finance · 23 Sept 2025

The 4 most recent of 9 articles read. Headlines link to the publisher.

What it did to the 13 ETFs holding MYR

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