No ASX ETF holds Kogan.com (KGN) as of 15 Oct 2026. Over the last 3 months it fell 21.7%: on $10,000, −$2172. We explain 3 big moves in that time.
About KGN
- SectorConsumer Discretionary
- IndustryConsumer Discretionary Distribution & Retail
- Size$312.4m
- Held by0 ETFs
- Big moves3 in 3M
Each dot is a move we explain. Tap one, or a row of Why it moved, to see what caused it.
Why it moved
- +4.4%peak +7.6%25 Aug 2026· Earnings Beat
Kogan.com surged after releasing its FY26 results showing gross sales surpassing $1 billion with growing margins, which the market interpreted positively despite some initial mixed sentiment around the Mighty Ape drag.
- −18.6%24 Aug 2026· Earnings Miss
Kogan.com released its FY26 full-year results which appear to have disappointed the market despite hitting $1bn in gross sales, triggering a sharp sell-off on results day.
- +4.8%5 Aug 2026· Unknown
Kogan.com shares rose on broad positive market sentiment, with technical analysis highlighting the stock as one to watch while trading above a key moving average indicator.
Held by 0 ETFs
No ETF we track holds KGN directly.
Other Consumer Discretionary companies
- ALLAristocrat65 ETFs
- WESWesfarmers37 ETFs
- JBHJB Hi-Fi33 ETFs
- WATWaterco33 ETFs
- PWRPeter Warren31 ETFs
- SULSuper Retail27 ETFs
- UNIUniversal27 ETFs
- FLTFlight Centre26 ETFs
Why did KGN fall 18.6% on 24 Aug 2026?
Kogan.com
Kogan.com released its FY26 full-year results which appear to have disappointed the market despite hitting $1bn in gross sales, triggering a sharp sell-off on results day.
Three market-sensitive announcements dropped simultaneously just before detection — the Appendix 4E, results announcement, and presentation — making the FY26 results the clear catalyst for the -13.97% move. The 8.5x ATR magnitude strongly suggests the results contained material negative surprises relative to consensus, as a merely in-line or strong result would not typically produce a move of this size. While one news headline frames the $1bn gross sales milestone positively, a 'sell the news' or profit disappointment reaction is consistent with the sharp decline on only 1.6x normal volume, suggesting institutional selling on weak underlying profit metrics rather than a broader panic — the driver category is classified by the underlying event (the earnings release) rather than the market's reaction.
Written by a language model from the evidence below, and it can be wrong. Tell us and we will fix or remove it. General information only, not financial product advice. It does not consider your objectives, finances or needs. Past performance is not a guide to future performance.
Evidence
Company announcements
News coverage